FOR WHAT
IT’S WORTH
“Last Loser Standing” |
Issue 70 |
|
By: Ron Brounes |
August 2004 |
I consider myself somewhat of a connoisseur of good
intelligent television (with decades of very practical experience). I grew up watching Herman head off to work at
the mortuary each day and Uncle Joe “moving kinda
slow at the Junction.” I was amused by
the rowdy antics of the Sweathogs in Mr. Kotter’s class and was saddened when Chrissy moved out of the apartment she shared with
Jack and Janet. I learned about
diversity though Fred’s ongoing battles with Lamont, Grady, and Aunt Esther and
became aware of social issues listening to Archie’s “discussions” with Meathead
and Jefferson. I empathized as Kevin
Arnold pined over Winnie during his Wonder Years and sought out my own
neighborhood watering hole where “everyone knows your name.” I witnessed the transformation as Alex P.
Keeton became Deputy Mayor of New York and remember thinking that Michael,
Hope, and their “30-something” crowd were actually quite old. I’ve howled over countless episodes about
“nothing” (and still do in reruns) and snickered every time Alexis interfered
in Blake and Krystle’s
life together.
And yet now, the classic sit-coms and dramas that we
all watched have been replaced by this new brand of television known as Reality
TV. After years of unsuccessfully trying
to recreate the early successes of Friends (by adding more and more
inappropriate language and sexual innuendoes that appeal mostly to
impressionable teens), Hollywood writers essentially threw up their hands and
quit. Today, we are treated each day to
“real people” (or actor wannabes) performing death defying stunts (like eating
gross foods) or attempting to meet their future spouses (with the world
watching and/or their daughters choosing) or swapping wives (from one
dysfunctional family to another). We are
“entertained” as greed is matched against true love and root on the underdog as
Average Shmoes compete for a beauty queen’s
affection. Plot has been transformed
into plotting; dialogue has become nothing more than complaining and
backstabbing. Famous (infamous) identifiable
characters like Hawkeye Pierce and J.R. Ewing and have been replaced by Ryan
and Trista and even William Hung.
I must admit to being somewhat intrigued by The
Apprentice last season (if only to participate in that weekly water cooler
conversation in my home office); unfortunately, I was disappointed when that
anticipated business acumen was depicted as nothing more than Omarosa’s petty quibbles with Heidi; storylines revolved
less around Kwame’s adaptation of his Wall Street
experiences and more around Nick and Amy’s budding romance. And Donald Trump’s recent business hardships
damage his credibility. Perhaps Carolyn
and George (and even Bernie) should be spending more time managing the casino
instead of overseeing Sam’s ridiculous behavior. And is Bill actually supervising that real
estate project or have financing issues delayed construction? (Frankly, I’m utterly embarrassed that I even
know their names.)
IF
YOU CAN’T BEAT THEM…
So
while other people were investing in plasma TV’s and TIVO, I was beginning to
think I may take up some new hobbies.
Perhaps I should join a book club (or, at least, read a book); perhaps,
I should initiate some handyman projects around the house (or simply hire a
handyman and supervise); perhaps, I should invest in a killer stereo (to listen
to more talk radio programs). Just when
I thought I may get rid of my television(s) altogether, along comes Last Comic Standing.
I’ve
always been a fan of comedy clubs and enjoyed watching young stand-ups attempt
to make their marks on the Tonight Show
and get invited to sit on the couch next to Johnny (and now Jay) after
performing their routines. I remember
Steve Martin’s balloon animals and David Brenner’s jokes about family. I’ve laughed at George Carlin’s “dirty words”
and tried to understand Dennis Miller’s intellectual rants. I’ve even seen the show’s host, Jay Mohr,
perform in person at a club in Houston.
This Reality TV appeared different than the others as the contestants
actually competed in their normal settings.
I
must admit, I was hooked on the show early on.
The talent scouts narrowed the field based on their short performances
and the cream of the crop rose to the top.
Unfortunately, after the first few weeks, the show diverged from being
non-stop entertaining stand-up routines to emulating more traditional reality
shows. Those Hollywood writers could not
leave well enough alone and instead had to interject those idiotic reality
staples into this program. The best
comics moved into a house together to compete against each other in a variety
of ridiculous activities. The weekly
hour of humor became about 10 minutes of comedy and another 50 minutes of
annoying complaining, backstabbing and plotting against each other. I was truly disappointed in the direction the
show took (but not disappointed enough to stop watching) as the comics went
into “survivor” mode and forged alliances to kick their competitors out of the
house.
AND NOW THE REALLY
EMBARRASSING PART
By
the last few episodes, the final six comics emerged and the entire shows were
again dedicated to stand-up routines (and the necessary audience participation
to choose the winner). During the
semi-final and final rounds, I wholeheartedly rooted for my favorites (and
secretly wanted to have a say in the selection process). So after years of joking about these reality
shows and laughing at all of my friends who admit to watching; after years of
my intellectual snobbery and non-stop criticism about how television has become
utterly unwatchable; after years of hoping to discover the next L.A. Law
or Charlie’s Angels (television version), I found myself logging onto
the LCS website and voting for my favorite performers. (That entailed completing a detailed
registration that will surely reward me with countless spam emails from all the
sponsors.)
I
am thrilled to reveal that I indeed voted for Gary, Alonzo, and John to make it
to the finals. And I was even more
excited when John emerged as the Last
Comic Standing, undoubtedly benefiting from my vote(s). My initial reaction was a sense of pride as I
recognized that I must truly be an exceptional judge of comedic talent. But, after some careful thought, I began to
wonder if those other viewers (or losers as I have so affectionately referred
to them) actually took the time to log on and vote (as I did). Did they participate in the process or merely
watch for entertainment purposes and then move on to more important matters of
the day? Perhaps, I was the only one who
went to such trouble and, therefore, my votes alone gave John that
victory? Perhaps all those other losers
are not really losers at all (as I am)?
After that frightening realization, perhaps I need to give Survivor, Trading Spouses: Meet Your New
Mommy, Who Wants to Marry Our Dad,
and For Love or Money another
chance?
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FOR WHAT IT’S WORTH is a publication of
Brounes & Associates focusing on marketing, communications consulting, and
strategic planning. Please call Ron Brounes at
713-432-1332 for additional information. After asking numerous friends and
family members, I am happy to report that I was not the only “loser” who went
to the trouble of voting on LCS. My
sister also cast her Internet ballot for John Heffron. Our parents must be so proud.