FOR WHAT IT’S WORTH
“All’s Fair in Love and War (and Elections)” |
Issue 43 |
|
By: Ron Brounes |
November
2000 |
The
events of the past few weeks reminded me of a very unfair incident that
occurred back in my school days. I
walked into class one day and was greeted with an unexpected pop quiz. Always the scholar (geek), I was actually
excited for the quiz because I was confident I would know the answer to every
possible question asked. While passing
out the papers, the teacher stressed twice that we should carefully read
through the entire exam before beginning.
Eager to get started, I plunged right into the math section, solving for
“x” without even needing a calculator. I
then proceeded to comprehension where that recently completed Evelyn Wood’s
speed reading course came in handy. I
then aced the geography part, naming the capitals of the states without any
problem. (Good thing I don’t have to
take this test today.) As I breezed
through the quiz, I glanced around the room and watched as my scholarly (geeky)
competitors worked diligently as well. I
also noticed that many other students were merely sitting back in their desks,
not even attempting to answer the questions.
I laughed to myself as I knew they would surely fail. And then I read what I thought was the last
question. “Without answering any of the questions, write your name at the top of
the page and turn the quiz over on your desk.” At once, panic set in.
As
the teacher collected the papers, I began to protest the unfairness of the
quiz. It was incredibly confusing and
didn’t measure my will to succeed or my knowledge of the subject matter. Instead it rewarded others who were far less
prepared and qualified than myself. The
teacher resisted my complaints and even acted quite “snippy” as she explained
that I did not follow her instructions.
But I was far from finished. A
few other students (geeks) and myself took the matter to the assistant
principal and demanded a retest, pointing out the irregularities of this unfair
process. At first she agreed with our
arguments but was later overruled by the principal himself, a man I always
found to be far more partisan to teachers than to students. In the end, I failed that exam and have often
wondered how different my life would be had I passed.
ELECTION WOES
From
the state that brought us Elian, his cousin Marisleysis, and the fisherman,
another “fairness” controversy captured the nation’s attention. While the rest
of the world looked on (unfortunately) to see true democracy in action, the
presidential election became tied up with public bickering, legal wrangling,
and accusations of fraud and partisanship.
New conspiracy theories are prevalent with each passing day. One side tried to sway the election by
intimidating, confusing, and outright defrauding voters. The others side is made up of a bunch of sore
losers who will do anything to get the election to turn out their way. There are certainly merits to both
arguments. The ballot may have been
confusing as was seemingly confirmed by the number of elderly Jews who
apparently voted for Pat Buchanan. Then
again, the ballot had been approved and samples had even been distributed and
appeared in the newspaper.
The
process lingered on with both candidates pretending to go about their daily
important duties of touch football and ranching. (Apparently, it’s not that
difficult to be Vice President or Governor these days.) Fair or unfair, confusing or not, the events
of the past few weeks have portrayed another embarrassing picture of the last
remaining Superpower in action (though it has made for some entertaining
TV). The bottom line is that the people
have spoken; they are evenly split between these two candidates.
Prognosticators
and politicos predict gloom and doom for a country that will be run by a
president without a clear mandate. Then
again, did Clinton have a mandate these past few years (or ever)? Half the country despised the man, filing
lawsuits, investigating old land deals, and interpreting the definition of the
word “is.” Half the country respected
him, hanging on his every word, and crediting him with all of the country’s
successes. The other half of the country
were mixed in their feelings, angry over his moralistic lapses, while generally
approving of his role as president.
(Fuzzy math rears its head again.)
After eight years, the domestic economy remains strong, the country is
at peace, and things are generally good throughout the land (present election
notwithstanding), all despite the lack of a mandate.
Though
the country is closely watching now, don’t underestimate our short memories and
abilities to quickly lose interest at first sign of a new crisis (in Florida,
most likely). When the dust settles and
the new president takes office, a few staunch supporters will praise the
process; a few adversaries will cry foul; and the rest will simply go about
their business. Further, without a true
mandate in Congress, gridlock may prevail.
In reality, however, gridlock may not be half bad. While little will get accomplished in
government, not much will get messed up either.
A CIVICS LESSON
Perhaps
the best side effect of the current conflict is that the country is getting a
civics lesson about the political
process. (Most people now realize that the Electoral College is not an
institution of higher learning.) Since the overabundance of polls told us that
the race was so evenly divided, more people actually watched election night
coverage on television. I observed some viewers thrust their fists in the air
and slap high fives when certain “swing” states were projected (prematurely, I
might add). Many of these folks could
not have intelligently talked about either candidate’s position on any of the
issues; still, they watched and rooted as if it were a ballgame. And their
newfound knowledge does not just apply to presidential elections. They have
learned that $60 million can buy you a senatorial seat in New Jersey. Or being alive is not a requirement to
winning a seat in Missouri. Or a
candidate does not even need to have ever lived in the most populous state in
the country to be elected its junior senator.
The
networks took advantage of the public’s interest in order to boost their
ratings. They rushed to be first to call
elections in certain states and then rushed to be first to retract it. Esteemed journalist Dan Rather even
disregarded the professional tone he normally displays and delivered some quips
designed to appeal to the masses. “He
swept through the South like a tornado through a trailer park.” “This race is tight, like a too-small bathing
suit on a too-long ride home from the beach.”
(Thankfully, I watched CNN.)
The circus-like atmosphere turned into the OJ trials, Monica-gate, and
Elian all over again. But is that
necessarily a bad thing? With each
passing crisis, the country becomes a little better educated. First we received a lesson in the criminal
justice system; then on morality, then on immigration law, and finally, we
learned about the political process. Who
says that public education is falling apart in this country? I feel much smarter and can’t wait for the
next pop quiz (just so long as it’s fair).
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FOR WHAT IT’S WORTH is a publication of Brounes & Associates focusing on business
marketing and general communications strategies. Please call Ron Brounes at
713-432-1910 for additional information. At the printing of this issue, the
controversy was still very much ongoing.
Given the public’s propensity for boredom, by the time it is received,
this may be old news and a new president may have been named. I pledge my humble support to whichever
candidate emerges victorious and remain confident that the process works. After all, I just learned that I accidentally
voted for both Bush and Gore. (Talk
about undecided.)