FOR WHAT IT’S WORTH
“Stalking Eunice (Brounes???)” |
Issue 36 |
|
By: Ron Brounes |
April
2000 |
“You never get a second
chance to make a first impression.” Those of you
long time readers (hey Mom) should recognize this recurring theme from a few
past issues. (So, I run out of topics
from time to time.) Well, in this
newsletter, I aim to prove that expression wrong and am asking for your help in
the process. Though first impressions
are often long lasting, we all deserve second chances to overcome any
unfortunate misperceptions. Each of us
knows people who once may have been important in our lives, but for some reason
we have lost touch with through the years. Whether it stemmed from a matter of
timing, change of circumstances, or disagreement, we think about these people
periodically and wonder what became of them.
Last
week I attended a conference and ran into one such person, a great girl who I
knew eight years ago; for some reason (entirely my fault, I’m sure), I have not
seen or heard from her for quite a long time.
I couldn’t help but think that it was fate that our paths once again
crossed. I was not overly enthusiastic
about attending this conference, and contemplated canceling at the last
minute. She had only heard about it the
week before, and reluctantly agreed to go at the urging of a friend. And there we were, staring at each other in
the hotel lobby, my heart pounding a mile a minute with the excitement of this
chance meeting; her face displaying a look of utter dismay at the “misfortune”
of running into me again after all these years.
It was truly a magical moment. And, as fate would have it, we are both
still single.
Thus,
I have made it my mission to “sweep this girl off her feet” and have struggled
with just the right approach. She did an
admirable job of avoiding me while I “stalked” her at the conference; she even
passed along her phone number with a “555” prefix and an old business card with
an outdated address, but I refuse to give up that easily. Some may suggest the more traditional
approach like sending candy or flowers. I’ve
never been big with such superficial attempts at sentimentality, and instead am
more prone to non-traditional methods that have virtually no chance of
succeeding. (Further reason that I am
still single and live by myself with a dog.)
Then again, I can always go with candy/flowers down the road; after all,
Passover is just around the corner and nothing says “I love you” like a box of
macaroons.
A LITTLE HELP FROM MY
FRIENDS
Here’s
where you come in: my friends, family, and business associates. You guys know me better than anyone and can
serve as personal references by offering POSITIVE testimonials about me to this
friend from my past. I am requesting
that you e-mail me a “Dear Eunice…” letter that I will forward for her
review. My e-mail address is rtbrowns@flash.net. (By the way, her name has been changed to
protect the innocent; as you know, I have always been partial to Eunice for
obvious reasons. See Issue 6, October
1997 – “...if I married someone named
Eunice, what would her full name become?”)
While
I would never want to put words in your mouth and tell you what to say in this
testimonial, focus on my more favorable characteristics and personality traits.
(Some helpful hints…intelligence, sense of humor, loyal friend, creativity,
family oriented, strong work ethic, compassion for fellow man, love of kids,
ability to admit past mistakes, etc.)
As my mother always says, “If you don’t have something nice to say about
someone, don’t say anything at all.”
Remember that advice when you compose these e-mails. I will use a careful screening process before
deciding which ones to forward.
Just
think, should this little stalking ploy prove successful, we will all have a
story to repeat to our children and grandchildren. Your very letter could be the one to move
this relationship forward. You may even
find that you have hidden matchmaking talents that can prove helpful for
others. Some may say, I have much to
risk with such an outrageous scheme. I
respond that I will be no worse off than I was a few weeks ago. As far as the embarrassment I may suffer, I
have occasionally been known to walk around with that giant “L” branded on my
forehead, so I am not overly concerned.
The primary risk, as I see it, is in the responses I receive from this
e-mail campaign. A lack of participation
will reveal just how few people read these newsletters; even more disturbing, I
may learn just what you guys really think of me. But, I am willing to take that chance, all in
the name of romance.
A FEEBLE ATTEMPT AT BUSINESS
APPLICATIONS
In
the workplace we are often reluctant to try non-traditional approaches to
tackling business issues. We read our
standard company manuals, play our little political games, and rarely venture
outside of what is considered normal, professional behavior. Casual days may allow us to express our own
individualism, but even that relatively new concept comes with a set of rules
of acceptable conduct.
The
point is, don’t be afraid to take a chance with a slightly different approach
(within reason) to handling a business issue. Fear of rejection from your
associates (or bosses) should not hinder creativity. Many great creative minds
had their initial business plans rejected over and over again, only to
eventually prove their skeptics wrong. Just ask Frederick W. Smith, founder of
Federal Express, who received a poor grade when he originally submitted his
idea as a class project while at business school. Likewise, countless entrepreneurs in the
Silicon Valley and elsewhere have swayed from traditional business models and
cultures and now find themselves and their companies highly successful.
Additionally,
the familiar concept of “strength in numbers,” can always prove helpful when
pitching a non-traditional idea.
Teamwork is the key to many successful business ventures as a united
voice comes across far louder and clearer than the lone challenger in the
crowd. (At least that is what I am
hoping for here.) A little teamwork, a
loud united voice, and maybe just maybe, this farfetched scheme to “sweep this
girl off her feet” will not seem so crazy. Then again, as I have implied many
times before, “You just may not get a
second chance to make a first impression.”
Hopefully, Eunice doesn’t agree.
Please
remember Brounes & Associates for:
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FOR WHAT IT’S WORTH is a publication of Brounes & Associates focusing on business
marketing and general communications strategies. Please call Ron Brounes at
713-432-1910 for additional information. “Eunice” and I thank you in advance for your participation
in this little project. I (we) look forward (???) to reading your comments and
will keep you posted on the progress. Once again, my e-mail address is rtbrowns@flash.net. (Note: that’s rtbrowns NOT rtbrounes.) I’ll share her address with you in a future
issue.