FOR WHAT IT’S WORTH
“Back to the Future” |
Issue 33 |
|
By: Ron Brounes |
January 1900 |
So
much for those wise soothsayers, proclaiming gloom and doom for the beginning
of the new year.
Thankfully, the world as we know it did not come to an
crashing end. The pessimists among us
can climb out of those bomb shelters, try to sell back that life supply of
non-perishable goods, and redeposit their cash back at the general store. The year, decade, century came to a rather
anticlimactic close with few interruptions to our daily lives. As the last round of fireworks exploded, we
wished each other a happy new year and began to experience life in the 20th
century. Our horse drawn buggies did not
cease to operate. Our abacuses still
made all their calculations (accurately, for the most
part). Welcome to 1900.
So
now that the most fearful of all prognostications has proven to be over-stated,
let’s take a look into the crystal ball and see what the next year (or so) has
in store. Unfortunately, it appears that
President Bill will meet with an untimely death, as he is assassinated by a
mentally ill anarchist. VP Theodore
Roosevelt follows William McKinley to the White House. His instant popularity will soon be
recognized with the introduction of a children’s toy known as the “teddy
bear.” (It will never make it.) The world becomes a tad bit smaller as global
trade continues to evolve. The U.S. will
purchase a small channel of water known as the Panama Canal for just that
purpose. (We will definitely control
passage through this canal forever.)
Transportation makes great strides as a couple of brothers known as the
Rights (or maybe, Wrights) make the first successful flight in the air. (The nervous general public will never choose
to risk their lives by flying in these contraptions.) Luckily, they won’t have to as Ford
introduces some newfangled technology known as an assembly line and produces
the first Model T automobile. (They
tried 20 times before getting it right.)
Not to be outdone, a competitor will emerge known as General
Motors. (Ford will rapidly put them out
of business and remain a monopoly forever.)
Some mad scientist named Einstein will develop a ridiculous “relative”
theory of some sort. From the pop
culture front, a new fad silent movie becomes the rage with a hard to follow
story about some great train robbery.
(Long live vaudeville.)
Y2K COMPATIBLE
A
quick download of a “patch” (whatever that is) and we’re back in the year 2000
with only a minor inconvenience. (Though
given the current crop of Presidential candidates, Roosevelt looks pretty
good.) Since the millennium conspiracy
theorists have been proven incorrect, let’s take a quick glance at my past
year’s predictions and see if I fared any better.
A level headed Senator John
McCain (Az.) emerges as a voice of reason and a
strong contender for his Party’s nomination (until those skeletons in his
closet are revealed). (Strong American values and his
war hero status will be weighed against a hot temper, a past S&L scandal,
and claims of influence peddling.)
The Dow continues to surge
toward 10,000 and beyond with help from a strong economy, a smart Fed Chairman,
and sheer speculation in the technology sector. (The Dow closed at 11,497; the technology
heavy NASDAQ returned around 85%)
After a
relatively smooth transition period, the Euro stumbles as traders realize that
the economies of 11 diverse countries are not exactly correlated. (Reached trading peak
during first few sessions of 1999 and has been slipping ever since.)
Foreign film,
“Life is Beautiful” proves to be this year’s big winner as Americans show the
world that we are smart enough to watch and enjoy a film with subtitles. (Roberto Benigni
earns “Best Actor” and performs a nice Robin Williams impression at the Academy
Awards.)
And as the new millenium approaches, countless new prognosticators begin
making outrageous predictions about the “end of the world,” “President Quayle”
or a “National Championship for Texas A&M.” (All distant memories by
now.)
TO THE FUTURE
What’s
in store for 2000?
John
McCain and Bill Bradley prove the skeptics wrong as substance wins out over
money. An American hero (rather than a
sports hero) emerges victorious and becomes the 43rd President of
the United States. (You heard it here
first.) The country says goodbye (and
good riddance) to the Clintons as New York sends reverse-carpetbagger Hillary
packing to the speaking circuit, where she commands larger fees than
ex-husband, Bill. Elian Gonzales is sent
home to his father’s custody in Cuba, but returns in 10 years as an All-Star
shortstop. John Rocker successfully
completes psychiatric treatment, gets traded to the Yankees (where he is
welcomed with open arms), and becomes an active member of Jesse Jackson’s
Rainbow Coalition. The Lakers and
Blazers rule the NBA with no team in the East able to compete. In the end, Phil Jackson proves he can coach
without MJ, but Scottie Pippin still cannot win (gravy train) without him. Tom Hanks accumulates more Oscars with his
performance in “The Green Mile” (or perhaps “Toy Story 2”). And those wise soothsayers return,
proclaiming gloom and doom for the beginning of the new year,
once they realize the true millennium does not start until 2001. (Hold off on returning those non-perishable
goods.)
Please
remember Brounes & Associates for:
q
Speeches
q
Newsletters
q
Brochures
q
Annual Reports
q
Business Plans/Presentations
q
Presentation Training
q
Marketing pieces
q
Op/ed. articles
q
Position Papers
q
Policy Manuals
q
Financial Analysis
FOR WHAT IT’S WORTH is a publication of Brounes & Associates focusing on business
marketing and general communications strategies.
Please call Ron Brounes at