FOR WHAT IT’S WORTH
“Waiting for
Tomorrow”
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Issue 28 |
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By: Ron Brounes |
August 1999 |
A little over a year ago, I
received some incredibly disturbing news about an acquaintance of mine who had
been diagnosed with a rare form of cancer.
At the time, the prognosis was not good.
Though we didn’t really run in the same circles, we shared a common
interest in sports, and more specifically, University of Texas football. Through the years, I would see him quite
often at the stadium in Austin and even at road games that are attended by only
the most fanatical of Texas-exes. Upon
seeing him at these events, we would discuss the team’s strengths and
weaknesses, praise or badmouth the coaching decisions, suggest a game plan like
all good armchair quarterbacks do, and even bicker over the point spread. (He was always more knowledgeable about the
latter than I was.)
At the time I heard this
tragic news, I promised myself that I would give this guy a call and visit him
at some point in the near future.
Perhaps we could take in a ballgame if he was feeling up to it, or maybe
just watch one on television. At the
very least, I would drop off some sports related periodicals for him to
read. Though I truly did not know him
very well, I felt certain that such actions on my part would help cheer him up,
and perhaps take his mind off of his illness, if only for a brief time.
Well the days, weeks, and
months flew by, and unfortunately I rarely gave him a passing thought as I
proceeded with my rather busy daily schedule.
During the past year, I continued to build my business, adding new clients,
and composing articles, speeches, and business plans (as well as my company
newsletters filled with insightful information). I took trips to New York, San Francisco, New
Orleans, and Washington DC for both work and play. I went to Austin on numerous occasions for ballgames,
and even traveled to Los Angeles to watch our beloved Horns. I saw many movies, watched countless episodes
of Seinfeld, and truly treasured those Sunday afternoon naps in front of the
TV. Occasionally, I would run into one
of his friends and inquire about his health.
Some reports were more negative than others. After each one, however, I would again vow to
give him a call when I found the time.
If only, I had found the time.
A few weeks ago, I received
word that he had passed away. The cancer
had taken over his body; the pain had become intolerable toward the end. He was 32.
At the funeral, three of his dear friends rose to relay stories about
his life. They spoke of his sense of
humor and biting sarcasm; they spoke of
his love of sports and his desire to watch the “big game” up until he could no
longer watch; they spoke of the courage he displayed during his illness, never
complaining, always trying to cheer up his friends and acquaintances during
their visits. The family thanked everyone who had come by and prayed for him
during his illness.
LESSONS LEARNED
In the days that followed,
I found myself deeply overcome with various emotions. Certainly, such feelings are normal in light
of the passing of someone so young, someone full of so much promise. I was especially upset with myself for not
finding the time to call and visit during the past year. Initially, I had the arrogance to believe
that I could have somehow made his life more bearable, that my visit would have
helped ease the pain that he was feeling.
But listening to his friends speak that day, I realized that I was the
one who would have benefited from such experiences. I could have learned from him about the
importance of maintaining a positive attitude, cherishing friends and family,
and not procrastinating and wasting precious time. We all could have learned such valuable
lessons. In fact, we still can.
I am certainly not the best
person to lecture others about the drawbacks of procrastination. Each year, I make that same New Years
Resolution not to waste time, not to “put off for tomorrow, what can be
accomplished today.” And yet, that
resolution quickly gets broken as soon as a good show comes on television, even
one that I have seen numerous times already.
Instead, we should make every effort to place that long delayed phone
call, drop by for that unplanned visit, finish that project around the house or
office, buy that gift for your spouse, play that game with your child. I am not naďve enough to think that I will
never again procrastinate. In fact, I’m
sure there are things I have put off over the past few days, with the intent of
doing them tomorrow or the day after.
Unfortunately, the lessons of the past few weeks have shown me that
sometimes tomorrow never comes. The
consequences of such inactions are often not realized until it is too
late.
SEIZE THE DAY
“Carpe Diem” was the
inspiring theme of one of my favorite movies.
We should all learn to “seize the day” and live every moment to its
fullest. Unfortunately, we tend to get
bogged down in our everyday hectic schedules.
We spend all of our time at work and forget that we also need some time
to play. We focus only on projects
themselves and fail to offer a kind word of praise to those who assist us in
our endeavors. We take for granted all
of the positives that life has to offer and focus instead on the
negatives. We think that our problems
are more significant than anyone else’s and get irritated when we don’t receive
what we perceive to be appropriate sympathy.
We make mountains out of molehills and take out our frustrations on
those least deserving, like friends and family members.
Again, tomorrow I’m sure I
will complain about something incredibly insignificant. I will pass on an opportunity to do something
productive and instead watch TV or take a nap.
I will have the chance to relay a kind word to someone, but will choose
to keep my mouth shut instead. Hopefully,
when such situations arise, I will remember the lessons of the past few weeks,
and realize how I could have benefited from one more conversation with this
ailing individual; another chance to discuss our team’s strengths and
weaknesses, praise or badmouth the coaching decisions, suggest a game plan, and
even bicker over the point spread. Had I
just made a phone call or paid that visit instead of waiting until
tomorrow. Unfortunately, tomorrows don’t
always come.
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FOR WHAT IT’S
WORTH is a publication of
Brounes & Associates focusing on business marketing and general
communications strategies. Please call Ron Brounes at 713-432-1910 for
additional information. This newsletter was written several weeks before
scheduled publication. Typically, I wait
until the last minute to conjure up some “practical advice.” Somehow, these timely comments seemed too
important to put off. At least, I felt
so; I hope you agree.