FOR WHAT IT’S WORTH
“Stepping out of the Box” |
Issue 22 |
|
By: Ron Brounes |
February 1999 |
About
a month ago, something out of the ordinary happened to me that undoubtedly will
have a positive effect on my life forever.
(Or, at least, until next week.)
I arrived at Transco Tower, one of those tall Houston office buildings,
for a Monday morning appointment. I was
quite apprehensive about this particular meeting, and was not overly confident
about the nature of the discussion. The
elevator doors opened and I got on along with another 10 or so equally grumpy
people, preparing to start their new week.
There were very few smiles, very little chit chat among the group. It was, after all, 8:30 on Monday morning.
Luckily,
I was able to dart to the corner and take that much sought after position in
the elevator. Everyone else quietly
entered and immediately turned to face the closing doors; we all looked up to
watch the numbers change as the elevator moved to the 51st
floor. However, instead of monitoring
the numbers, only a giant “X” appeared on the display. In this building all passenger must go to 51
and then take separate elevator banks to reach their final
destinations. Still, we all stood
silently and stared at that “X”.
Unfortunately (for me), one of the passengers, an elderly women, chose
not to follow proper elevator etiquette that morning. I sensed her presence, facing me instead of
the door, and staring at me instead of the “X”.
I acknowledged her with that necessary but unfriendly nod we give to
those we do not wish to speak with. I
then went back to the “X”, trying to guess what floor we were passing.
And
then the unthinkable occurred. “Did
anyone ever tell you that you have the most beautiful brown eyes?” the old lady asked, while still standing
right in front of me. I thought about
ignoring her, but feared we still had about 25 floors to go. I even contemplated a sarcastic answer like
“Lady, if I had a dime for every time I heard that...” But on Monday morning, I did not have the
energy or desire to carry on a conversation.
So I shot back that same rude nod with a very quiet “thank you” that I
hoped no one else could hear.
But
the lady was far from finished. “Do you
know what would go great with those brown eyes?
A great big smile. I bet you have
a delightful smile.” I don’t know what
came over me, but all of a sudden my Monday morning blahs had disappeared and I
could not help but return a smile from ear to ear. I had been in a bad mood, nervous about my
appointment, mad about having to wear a suit, not to mention, it was Monday
morning. But somehow now I felt great,
all because of this lady’s kind words.
She continued, “Did you realize that the great thing about smiles is
they are very contagious? Look around
the elevator right now.” So I did, and
she was right. The other equally grumpy
occupants forgot about their hectic schedules for a minute and were all smiling
and laughing at me, at the lady, and at each other. I sensed they were simply relieved that she
had not been picking on them.
As
the elevator door opened, everyone was talking, saying things like “have a nice
day.” I guarantee they each shared that
story the minute they reached their offices with their bosses, their
secretaries, their associates, and, then again, with their spouses when they
got home. That “young at heart” lady
taught me a valuable lesson about maintaining a positive attitude and “stepping
out of the box” periodically, by doing something so out of the ordinary that
she had given us a story to repeat while brightening up our days in the
process.
The
office environment represents an excellent place to occasionally “step out of
the box” by varying daily routines and surprising some co-workers. Such practices do not need to be of a grand
scale, but rather something quite simple, yet also out of character. The cranky sour-puss of the office could
start wishing associates a very good morning, and complimenting them on their
attractive outfits. (Been there.) The
cheapskate of the office could start bringing doughnuts on Fridays mornings or
occasionally throwing in a buck or two extra at lunch without waiting for
change. (Done that.)
Management can participate by contributing to an enjoyable work environment (if that is possible) and improving office morale in the process. Standard casual days have become the norm in offices across the country. Even senior level managers should take part in this new “time honored” tradition. The same principle holds true for Halloween and “Go Texan” day. (Out-of-staters should disregard.) Perhaps the “big boss” could even dress as Santa to entertain kids at family oriented Christmas parties. Don’t wait for special occasions to cater in an office lunch; don’t wait until secretary’s day to send flowers; splurge every now and then, just for the heck of it.
Schedule periodic lunches between senior managers and junior staff to share ideas and gather input. Not only does this allow all employees the opportunity to feel important, but occasionally the most successful ideas are relayed in such settings. Managers need to interact more often with the actual folks that run the show, instead of initiating a caste system and only associating with the other “suits.” (Then, be prepared to “steal” these ideas and “sell” them as your own in actual management meetings.)
Eager
to try this new “stepping out of the box” strategy, I returned to Transco Tower
a week later and followed the exact same routine that the lady had done to
me. I approached some good looking 25
year old blond “chick” standing in the corner of the elevator who hauled off
and slapped me when I told her she had nice eyes. Still, the results were the same. Everyone else in the elevator stood smiling
and laughing and had a story they could tell their friends and co-workers. After all, that was really my true objective
the whole time.
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FOR WHAT IT’S
WORTH is a publication of
Brounes & Associates focusing on business marketing and general
communications strategies. Please call Ron Brounes at 713-432-1910 for
additional information. “SOOTB” strategies are taken at your own risk. Ron Brounes is not responsible for any harm,
either physical or emotional, received as a result of such outrageous
behavior. Bear in mind, not everyone has
beautiful eyes and a nice smile.