FOR WHAT IT’S WORTH
“The Great Prognosticator Returns” |
Issue 21 |
|
By: Ron Brounes |
January 1999 |
Just when you thought those
self-proclaimed sages had finally completed their predictions for the new year
(century, millennium), I’m BAAAAAAAAACK.
But unlike those so-called “experts” who conveniently forget about their
prior incorrect prognostications, I stand prepared to re-visit my 1998
forecasts. Remember these winners?
The true results (of Asia) will be reflected in the
second quarter and the stock market should react accordingly. Expect a short-lived correction in the Dow as
investors rethink their aggressive strategies.
Fear not long-term investors; the Dow will ultimately move to higher
levels.
(The market tanked in Aug./Sept. but rebounded by year-end; you read it here first.)
Clinton continues to
ride the popularity train despite his lame duck status and an upcoming date with
Paula Jones. Though polls can quickly
change, Buddy should remain his best friend for the long haul.
(Though
not quite a prediction, certainly an accurate foreshadowing of the Monica
“affair.”)
President (I mean)
Governor Bush easily wins re-election and lays the groundwork for 2000.
(I
don’t believe anyone else predicted this victory; OK, it was an easy one.)
“DA BULLS.”
(King
Michael goes out in style and NBA championship predictions just got a lot
harder.)
Robin Williams rides the
wave to the Oscars promoting his surprise hit film of the year, Good Will
Hunting.
(The film was not that
highly acclaimed until my prediction which undoubtedly contributed to Williams
capturing the “best supporting actor” award.)
All in all, not a bad first
effort. With that said, let’s try again
for 1999.
IMPEACHMENT (WHAT
ELSE???)
What more appropriate place
to start than with the story that has dominated our “tabloid society” for the
past year (is that all?). Despite their
early attempts at bi-partisanship, Senate Republicans and Democrats show their
true “primary colors” over the bitterly debated witness question. Eventually, the world will be denied a
firsthand view of Monica, and we will all be forced to wait for her “tell all”
memoirs and appearances on the talk show circuit. (Tremendous potential for
Jerry Springer.) As the trial nears an
end, one new “Wag the Dog” incident will temporarily distract the nation’s
attention. The sideshow ultimately ends with a strong, yet meaningless,
censure. A level headed Senator John McCain (AZ.) emerges as a voice of reason
during the trial and a strong contender for his Party’s nomination (until those
skeletons in his closet are revealed).
Throughout the process, a few more Republicans are “outed” by renown
pornographer, Larry Flint, and are forced to apologize to their God, their
families, and their country. Once a career path reserved for lawyers and
business (wo)men, politics becomes a hotbed for aging wrestlers as Governor
“Body” Ventura and Speaker Denny Hastert, a former wrestling coach, pave the
way for such hopefuls as Hulk Hogan and Macho Man Savage to seek office. Actually, their backgrounds fit perfectly
with the current behavior of our nation’s partisan leaders, who all but wrestle
over the (non) issues of the day.
BULLS AND BEARS
The Dow continues to surge
toward 10,000 and beyond (possibly before this publication reaches the stands)
with help from a strong economy, a smart Fed Chairman, and sheer speculation in
the technology sector. The nonsensical
rise in internet stocks resembles the old “Dutch tulip bulb mania” of the 17th
century which we read about in past finance classes. The balloon is finally
burst when some guru like Warren Buffet reminds investors (speculators) that
the vast majority of these overpriced companies are not making any money. Lots of “I told you so’s” are uttered by
jealous analysts who missed these incredible returns of the past year. (I told you so.) After a relatively smooth transition period,
the Euro stumbles by mid-year as traders realize that the economies of 11
diverse countries are not exactly correlated.
Despite a ballooning trade deficit, the dollar surges and remains the
international currency of choice.
THE LIGHTER SIDE
Fans become the true losers
from the NBA lockout as they are forced to pay higher prices to watch
out-of-shape 300 lb. point guards dish the ball to flabby 400 lb. power
forwards. Michael Jordan hangs up his
sneakers (again), leaving the sport to thugs and beginning its ultimate demise. Veteran teams have huge advantages in this
short (barely watchable) season, as the Jazz defeat the Pacers in the finals,
prompting Karl Malone and John Stockton to contemplate following in Michael’s
footsteps. Despite some ugly name
calling in the off-season between the Astros front office and his agent, Roger
Clemens eventually returns home, but still can’t lead Houston to the World
Series. Robin Williams is shut out at
the Oscars this year, when the Academy realizes that “Patch Adams” is simply a
re-creation of his “Dead Poet Society,” with an unconventional doctor instead
of an unconventional teacher. Foreign
film, “Life is Beautiful” proves to be this year’s big winner as Americans show
the world that we are smart enough to watch and enjoy a film with subtitles. And as the new millenium approaches,
countless new prognosticators begin making outrageous predictions about the
“end of the world,” “President Quayle” or a “National Championship for Texas
A&M.” Fret not about these
pretenders: I’ll be BAAAAAAAAACK.
Please remember Brounes & Associates for:
q
Speeches
q
Newsletters
q
Brochures
q
Annual Reports
q
Business Plans/Presentations
q
Presentation Training
q
Marketing pieces
q
Op/ed. articles
q
Position Papers
q
Policy Manuals
q
Financial Analysis
FOR WHAT IT’S WORTH is a publication of Brounes & Associates focusing
on business marketing and general communications strategies. Please call Ron
Brounes at 713-432-1910 for additional information. Look for the annual
prognostication issue same month next year (unless, of course, the world has
indeed come to an end, or I was very wrong in this year’s predictions). For
more information about that “famous” Tulip craze, check out one of the many
interesting internet web sites (i.e. “tulipsandbears.com”). What an amazing
technology; maybe those stocks aren’t so overpriced after all.