FOR WHAT IT’S WORTH
“Voter Apathy” (can you blame us?) |
Issue 18 |
|
By: Ron Brounes |
October
1998 |
I don’t think I’ve ever
been more proud to be an American than I am today. Once considered an arrogant, self centered
people, only concerned with ourselves, we have suddenly been transformed into
an educated, well read group eagerly soaking up all the current events that
affect the country and the world. Just a
few short months ago, a question such as “Did you catch ‘Nightline’ last
night?” would have yielded snickers and several blank stares from my “worldly”
friends. Today, these same friends are
routinely watching “Nightline,” “CNN: The World Today,” and “This Week with Sam
and Cokie” among others. They are logging
onto the internet for more than just the latest joke of the day. They are reading the daily news and
continuing to tune in to those special reports that pre-empt their game shows
and Jerry Springer. They are even
enjoying a newfound interest in politics.
The other day I attended a
political forum and was thrilled at the quality of the interaction with the
candidates for office. Those in
attendance were truly focused on the important matters of the country. Their questions did not relate to “stale” news
about Saddam Hussein and the state of weapons’ inspections in Iraq. They did not harp on “insignificant” economic
dilemmas halfway across the globe in Asia, Russia, and Latin American. Instead they reflected the true issues of
importance in the current political campaigns.
EDUCATION: How do you define the word “Is”? HEALTH CARE: How important are the
developments in DNA testing? TOBACCO: What brand of cigar does the President
“smoke”? Yes, the founding fathers
would truly be proud of American’s interest in the political process.
OUR TOP STORY TONIGHT
(AND EVERY NIGHT)
In all seriousness,
dramatic events continue to shape the world and the financial markets, and all
anyone cares about are Bill, Monica, Linda, Ken, and the soap opera “inside the
Beltway.” Congress has become so
preoccupied with these “affairs” that one can’t help but wonder who is actually
running the country. Reputable media
sources highlight virtually every quote from the (in)famous Starr Report and
the Grand Jury testimony, while providing riveting interviews from the likes of
Dick Morris, Lucienne Goldberg, and James Carville. Average Americans claim to be entirely turned
off by the process but still continue to read, watch, and listen, even if only
for entertainment value.
My
concerns are undoubtedly somewhat selfish in nature (typical American). Though the domestic economy remains robust
for now, the Asian crisis is spreading across the globe and already impacting
the manufacturing sector, corporate profits, and the widening trade
deficit. The stock market has responded
with highly volatile days and has many analysts singing the “bear market
blues.” Unfortunately, within Congress,
issues such as the funding for the International Monetary Fund (IMF) are taking
a backseat to Grand Jury tapes. Debates
about impeachment, resignation, and censorship take precedence over everything
else: social security, Medicare, education, health care, foreign affairs (bad
word), taxes, etc. The true measure of our apathy, however, will likely show
itself in the voter booth in November.
What if an election was held and nobody showed up? In just a few short weeks, we’re going to
find out.
POLITICALLY ACTIVE
In reality, it has never
been more important to become involved in the political process. Each of us has causes that are vitally
important to us as individuals. We have
concerns about specific business issues or other community minded affairs (bad
word again). In some cases, we have a
much better understanding of the issues that affect our lives than do the
powers-that-be in D.C and the state governments. Unfortunately, besides periodic partisan
election year rhetoric, hardly anyone is focused on the vast majority of these
issues right now. Therefore, we have an
inherent duty to help educate and inform these politicos about our thoughts and
concerns. If we don’t take the time to
read about important developments, write and e-mail officials, attend forums
and debates, no one else will do so on our behalf.
The process does not have
to be time consuming. Elected officials
should be highly accessible to their constituents. Most have e-mails addresses and should
respond to the questions/comments of the voting public. They also make periodic appearances in their
districts to talk about the issues of the day (or fundraise) inside these
communities. Furthermore, their offices
should remain open to visitors with legislative aids available to address any
and all concerns.
VOTE AS OFTEN AS YOU CAN
Use these opportunities to
contact your elected officials when the situations warrant. Take note of articles in the paper that
express your representatives’ views on those issues most important to you. Keep them updated about educational concerns
at your children’s schools, business issues in the workplace, or general
thoughts about how they are doing in their jobs. Work with trade/community organizations to
formulate educational “talking points” to be used in lobbying efforts. For those folks you agree with, let them know
by attending a fundraiser or volunteering at their campaigns. For those others, express your disagreements
or simply assist their opponents. Most
importantly, however, exercise that civic responsibility at the voters booth in
November. That action provides the most
effective method of expressing our opinions to the powers-that-be. We should never feel more proud to be
Americans than when we drop that ballot in the box on election day. Unfortunately, far too many will not
experience that prideful feeling this year.
Then again, at least, they will still be watching “Nightline.”
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FOR WHAT IT’S WORTH is a publication of Brounes & Associates focusing
on business marketing and general communications strategies. Please call Ron
Brounes at 713-432-1910 for additional information. The opinions expressed in FWIW should not be
deemed partisan in nature or supportive of any candidate in particular. The important thing is not who you vote for,
but rather that you vote (unless, of course, I disapprove of your
candidate.)