FOR WHAT IT’S WORTH
“Take Me Out to the Ballgame” |
Issue 17 |
|
By: Ron Brounes |
September 1998 |
The other day, I wandered
into my neighborhood pizza joint for a giant slice and a soda. As part of my daily routine, I brought along
the sports page (to read) and The Wall Street Journal (to impress other
diners). Glancing up to the TV mounted
on the wall, I expected to see the end of “All My Children,” but instead
noticed that the Cardinals/Cubs baseball game was about to begin. Somehow, my hectic duties around the office
that morning caused me to forget about the game, a monumental game featuring
the McGwire/Sosa homerun derby. I
settled into my seat and prepared to watch history in the making. Like many others, I even dreamed of being
that lucky fan who could potentially
earn a handsome reward (pre-IRS).
Mark McGwire stepped to the
plate in the first inning, looking to hit his 61st homerun of the
season and tie a 37 year old record that many baseball historians thought would
never be equaled. With one swing of his
bat, the baseball soared a mile high, leaving no doubt as to its ultimate
destination. Instinctively, I thrust my
fist into the air and let out a mighty roar of “YES” as I watched the slugger
accomplish the very same feat I had conquered so many times in my backyard as a
youth (unfortunately with no witnesses).
I was so overcome by the emotion of the moment that I had forgotten I
was in a public restaurant, among strangers who were trying to enjoy a peaceful lunch.
Embarrassed, I looked
around the room expecting to see some puzzled looks and maybe even hear
laughter aimed at my direction. To my
surprise, virtually everyone in the pizza place had a similar reaction. Two elderly ladies at the table next to mine
traded congratulatory high fives. A
younger man instantly reached for his cellular phone, apparently wanting to
share his excitement with a buddy (or his bookie). The pandemonium at the restaurant was
surpassed only by that at Busch Stadium.
For the next half hour or so, I talked jubilantly with my fellow
baseball fans, comparing different eras, different players, different records
that stood to be broken.
A COMMON BOND
As I left my newly made
friends behind, I pondered the little piece of Americana I had just
experienced. I was just sitting in a
room with a bunch of strangers, each facing distinct daily struggles created
through careers, families, personal relationships. Yet, for one brief moment, something as simple
as a baseball game took our minds off of our hectic lives and brought us
together to root for a common cause. And
in the days to follow, as McGwire went on to break that record, the country
shared a spirit, a triumph, that rarely occurs anymore.
We enjoyed conversations
around the office, in elevators, and in shopping malls with people with whom we
have very little in common. Even
non-sports fans, who barely knew the difference between a baseball and a hockey
puck, were eager to join in the euphoria.
My sister’s face still lights up when she speaks of the accomplishments
of slugger “Mark McIntyre.” Yes,
baseball may have once been America’s pastime, and during a period when
presidential scandals, volatile stock markets, and threats of terrorism dominate
the nightly news and our daily conversations, it’s nice to see it finally
making a comeback.
TEAMWORK AT WORK
The lessons of Mark McGwire
can easily be translated into the workplace.
Too often, we are so overly concerned with our individual duties at the
office that we take little time to interact with our co-workers, many of whom
we have known for years. Unfortunately,
a less than friendly office atmosphere is less than conducive to productivity
and morale. Management’s challenge is to
find a common goal, a common interest to share throughout the office which will
hopefully promote that sense of teamwork throughout. Certainly we all exchanged a brief dialogue
about the homerun record or the Astros playoff run, but those moments are too
few and far between. A universal ongoing
bonding experience can go a long way to generating a sense of camaraderie and
make for a more effective working environment.
For any large scale company
functions like Christmas parties or community service projects, make sure
everyone who wishes to be involved takes part in some aspect of the
planning. Form committees and encourage
participation throughout the office. A
function takes on a whole new meaning when numerous people help to pull it off
and take pride in the undertaking.
Within the actual workplace, structure contests and promotions around
company goals rather than solely focused on individual accomplishments. Employees should always be made to feel a
part of the team, and should reap the rewards and benefits of all universal
successes. (Stock options and profit
sharing can be truly unifying perks.)
A GOOD SPORT
Once again, sports may be
another logical place to start creating those inner-office bonds. Friendly office pools (non-monetary, of
course) concerning major sporting events give employees reasons to root for
common teams and players, while providing them with that routine conversation
to start the new week. Participation in
organized sports leagues can be a fun way to bring employees together after
work to get better acquainted in a very informal atmosphere. While winning may certainly be one of the
secondary goals, try to avoid any overly competitive teams which may create
animosity and discourage participation from the less coordinated among us. In fact, a lack of coordination does not
necessarily translate into a lack of interest in sporting events. A company excursion to the ballpark
(hopefully when a game is being played) makes for a nice break from the day to
day grind. And if one employee happens
to catch that final McGwire homerun, everyone should share in that $1 million
dollar financial reward. What a
tremendous bonding experience.
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FOR WHAT IT’S WORTH is a publication of Brounes & Associates focusing
on business marketing and general communications strategies. Please call Ron
Brounes at 713-432-1910 for additional information. FWIW is composed to create a universal source
of bonding between all recipients. Monthly viewpoints (and insults at my
sister’s expense) are often expressed to merely generate effective dialogues
between loyal readers.